Between its association with sun-kissed terraces in Paris, chic beachside bars and warm summer nights, there’s no wonder that the flirtier sibling of red and white wine is having its moment right now. At Rosé Picnic, we’ll be offering an assortment of fabulous rosé wines for you to sip on all day, so if you haven’t grabbed your tickets yet, what are you waiting for? Buy your tickets now before prices go up! Early bird tickets are already 95% sold out.
So has rosé always been popular? You might be surprised to find out that its surge in popularity has only happened in the past few years. For many years prior to that, rosé was regarded as a wine for people who didn’t really like wine and was associated with the sweeter, brighter zinfandels. So why have glasses of blush seen such a resurgence?
While some predict that the resurgence comes down to the rise in millennial interest in the drink, MD of Italian wine bar Bottles and Battles Ed Semprini thinks it has to do with a combination of higher production quality and improved wine education.
Co-founder of 10 Greek Street and Braybrooke Beer, Luke Wilson, also believes the surge in popularity has to do with its positive, close connection with the warmer summer months. “It signifies summer and the sunshine. It’s a delicious alternative to whites and reds, and as there are so many styles and varieties, it’s exceptionally versatile,” he says.
According to Wotwine, a wine rating app, more than one in every ten bottles of wine sold in the UK was pink in 2018. In the summer of 2018, it rose to more than one in eight.
Rory Maw, a Wotwine expert, says “the hot weather probably helped, but rosé has been the most exciting category in wine for some years now”. He goes on to explain how marketing has also played a role when it comes to branding, packaging design, and association with celebrities to help build the deserving perception of improved wine quality.
Rosé continues to be one of the most Instagrammable drinks of the moment, with more than 3.5 million photos on Instagram tagged using #rosé. There’s also been a ton of fun catch phrases (#roséallday and #roséandslay, anyone?!) that’s emerged from the trend.
Similar to white wine, rosé is best served in a medium-sized glass so the fruity and fresh characteristics of the wine gather at the top. Treat it as you would a white wine and serve chilled– not to the point where you can’t taste anything but when in doubt, a good rule of thumb is to follow the simple 20:20 rule. Take your rosé or white wine out of the fridge 20 minutes before serving while you should put the reds in the fridge 20 minutes before serving.
There’s a huge variety of rosé that exists far beyond what people may know about! While the sweet, white Zinfandel is the most popular variety, there are lots more to know about.
Fruity rosés can be made with grapes such as Grenache, Sangiovese, Mourvèdre or Pinot Noir, while savoury rosés are usually made with Cabernet Sauvignon and Tavel varieties.
One of the most popular, and most recognized style of rosé is Provençal, made in the wine-producing region of Provence in southeast France. As one of the world’s most popular and biggest wine-producing areas, the Wotwine team credits its on-trend pale variety that’s produced there, with its soft texture and ‘barely perceptible tannins.’
Provençal wine is made with only red grapes and is incredibly light in colour. A wide variety of grapes are used in its production, including Grenache, Cinsault and Mourvèdre, resulting in complex berry, citrus and floral notes.
Are you rosé curious? Now’s your last chance to get your tickets to Rosé Picnic 2019, where you’ll have the opportunity to sip a large assortment of rosé wines while dancing the day away! Get your tickets to the best day of summer now!